Overview
Fedrick Senior Care is a licensed adult family home in Bonney Lake, Washington, caring for up to six residents. Families searching for senior care need to trust a provider before ever stepping through the door — the website is often the first impression of that trust.
The Challenge
Adult family homes compete with large assisted-living chains that have bigger marketing budgets. Fedrick needed a site that felt warm and personal rather than institutional, while still clearly explaining the full range of care services on offer — from memory care to hospice to respite care.
Our Solution
We built a calm, family-first website structured around clear service pages (14 in total, covering everything from Memory Care to Hospice and Respite Care), paired with a gallery and testimonials to build trust before a family ever calls.
Key Features
- 14 dedicated service pages (Memory Care, Hospice, Respite Care, and more)
- Photo gallery of the home and care environment
- Testimonials page for family feedback
- Service-area listing for coverage transparency
- Direct "Schedule a Tour" and click-to-call contact flows
- FAQ section answering common family concerns
Design Approach
The brand leans warm and reassuring — copy like "Care That Feels Like Family" sets the tone throughout. The logo ships in both light and dark variants for flexible use across the site.
Tech Stack
Next.js Responsive Design Image Optimization
Process
- Discover — Understood the family's priorities: trust, warmth, and clarity over corporate polish.
- Design — Built a calm visual language around real photography and plain-language service descriptions.
- Build — Developed the site on Next.js with dedicated pages per care service.
- Launch — Shipped with contact, tour-scheduling, and WhatsApp touchpoints ready from day one.
Results / Impact
The site gives Fedrick Senior Care a professional, trustworthy web presence that clearly communicates its full care offering to families evaluating adult family homes in the Bonney Lake area.
TODO: add real metric
Want something like this?
If you're running a care home or healthcare service that needs a website families can trust, let's talk.
